Three examples of product placement in Sex and the City are:
*Manolo Blahniks
*Apple Laptop
*Absolute Vodka
Three examples of product placement in FRIENDS:
*Oreo
*Ralph Lauren
*Pottery Barn
Wednesday, December 3, 2008
Wednesday, November 12, 2008
Public Relations: Lindsay Lohan
Lindsay Lohan has been the latest gossip for years about her bad drinking habits and checking into rehab. To help Lindsay get noticed, but in a positive way she could help out with environmental or charity organizations. She needs to make it known to the public that she is trying to give back to society. She should make her efforts known world wide so that people perceive her in a positive manner. When most people think of Lindsay they think of her outrageous drinking habits. She could attend meetings to control how much she consumes, but she needs people to know and understand that she is attempting to clean herself up. People have an image of Lindsay as being a party girl who frequently goes out and makes a fool of herself because she is so drunk. To change the way people view her, she should rest low for a while and stay out of popular hot spots for paparazzi. Even if she was photographed drinking a non alcoholic beverage at a club or party would clean up her image that viewers have of her. Although she would still be out "partying" at least the readers would see that she is not consuming alcohol at the unhealthy rate she used to be and is attempting to change her lifestyle. She could also do meet and greets with younger fans to show her appreciation for the popularity and that she does care what the younger audience thinks about her. She needs to set an example to the younger girls who "idle" her because they see her as someone they want to be when they grow up. If they see her in magazines partying like a rock star, then when they grow up they have a mind set of being just like their idle. Lindsay Lohan could do so much with her life to turn it around. She just would need to take the time and evaluate the things in her life that she needs to change before making any drastic changes.
Saturday, November 8, 2008
Advertising: Superbowl Ads
In advertising, the creators try to grab the viewers attention by having the ad be about something funny or to guilt people into thinking a certain way. When it comes to ads for the Superbowl I find that ads that have a humor message appeal are most effective. The ads that deal with humor and beer are the ones that receive the most attention during the football season. The commercial I found to be very funny and effective was the one with Will Ferrell (actor from Semi Pro) advertising for Bud Light beer. The commercial was shown during the Superbowl as an attempt to tell the viewers to drink Bud Light because the actor drinks it and you should to. I had seen the movie Semi Pro with Will in it, so I found this particular commercial to be hilarious. If the viewer has seen the movie and knows and likes Will Ferrell, they will find the commercial to be equally funny. This is a commercial that is effective if the viewer enjoys Bud Light (or any beer for that matter) and has seen the movie. The advertisers who put on the commercials during the Superbowl come up with interesting ads to catch the attention of consumers that are different and more amusing than anything they have ever seen before. I always enjoy seeing what new ads that are coming out during the football season.
Monday, November 3, 2008
Message Appeal: What works and What doesn't work
I find that the guilt message appeal in ads affects me the most. When I see the various ads that are shown on television about bad smoking habits it makes me think twice about doing those things. One ad I find most effective in making viewers feel guilty about smoking is the ad about a young woman started smoking at an early age of 18 and now she has to use a voice box to speak to her child. It made me so sad to see that happen to very young women. This lady was not very old, I believe she was only 28 or so and she had to speak with help. It is horrible that something that many people engage in everyday can effect some so rapidly. It is scary and makes people wonder whether or not their life is important enough to risk over a cigarette.
The other ad that gets to me is the guy that smokes and lets others take control of his life. The commercial flips through different stages of this guy's life showing the effects people have on what smoking does to him. He had no control over his life, other people did because he smoked. I thought this commercial was sad that he had no control over what he did to his body and what he was willing to risk. At the very end he puts a stop to everything, all the movement of people around him and what they were doing to his body. He was finally through with people telling him how to look, act, and what to say. He decided it was time that he realized what he was doing wrong and he needed to change. I find that several ad messages appeal to people differently. The ads that make me feel guilty about something have the most effect on my emotions and help me make better decisions about things I should and should not do.
The ads that do not work for me are humor ads. They are funny most of the time, but they do not hit me deep down and have a huge effect on me like the guilt ads do. The ads that have fear as a message appeal to me some what, but they do not have as much as an impact. The fear and guilt message appeals have similar effects on me though. In one ad I will think to myself whether or not the message is trying to scare me or guilt me; the emotions are almost similar.
The other ad that gets to me is the guy that smokes and lets others take control of his life. The commercial flips through different stages of this guy's life showing the effects people have on what smoking does to him. He had no control over his life, other people did because he smoked. I thought this commercial was sad that he had no control over what he did to his body and what he was willing to risk. At the very end he puts a stop to everything, all the movement of people around him and what they were doing to his body. He was finally through with people telling him how to look, act, and what to say. He decided it was time that he realized what he was doing wrong and he needed to change. I find that several ad messages appeal to people differently. The ads that make me feel guilty about something have the most effect on my emotions and help me make better decisions about things I should and should not do.
The ads that do not work for me are humor ads. They are funny most of the time, but they do not hit me deep down and have a huge effect on me like the guilt ads do. The ads that have fear as a message appeal to me some what, but they do not have as much as an impact. The fear and guilt message appeals have similar effects on me though. In one ad I will think to myself whether or not the message is trying to scare me or guilt me; the emotions are almost similar.
Tuesday, October 28, 2008
Creative Brief: Pantene Big Hair Commercial
Client Information: Name, phone number, email address of client
Project: New campaign for Pantene Pro V: Big Hair
Prepared by: Heather Lynn Date: 10/28/08
Approved by: Client Date: 10/28/08
Background:
A Swiss drug company founded Pantene in 1947. The product was sold exclusively in department and drug stores in European countries only until 1983. In 1985 the brand was brought into the United States and Canada. By 1995 Pantene was the best selling hair product in the world. Pantene Pro- V creates a line of hair care products that transforms dull, dry hair into healthy, shiny hair. The product is known worldwide and is found to be easily affordable.
The Objective:
The ad should make the consumer feel sexy in his/her hair. The product is easy to use and is affordable for the consumer. The ad should address why the consumer needs to buy the Pantene product over any other hair product.
Target Audience:
The ad is targeted to women who are fashion conscious and are concerned with looking attractive. The Pantene brand is geared toward smaller families with larger incomes. The products are more expensive than that of their competitors. So families that are large and have a small income may chose to purchase cheaper hair products. The products does target other groups of people besides women, such as men and other ethnicities.
Most Important Thing to Say:
The most important thing we want to say is that by using our product your hair will be more healthy and your hair will shine. When using certain products offered by Pantene, each individual one comes with special tweaks to give the consumer volume, strength, straightening capability, or de-frizz.
Rational and Emotional Reasons:
Attractive
Beautiful
Shiny hair
Healthy hair
Transform dull, dry hair
Confidence
Responses from others
Mandatory Elements:
The brand offers shampoos and conditioners that will rejuvenate hair follicles to help the consumer to continue to have healthy, shiny hair without having to switch brands continuously. The brand is well known throughout the world and should be able touch every target market so that every consumer is able to relate to the advertisement.
Schedule:
From the creative team we need
1.) Sketch Ideas for the advertisement
a.) Media, size, color, and text
2.) Client Presentation
3.) Material delivered to publication
Citation:
Males, D (2003, December 4). Retrieved October 28, 2008, from Proctor & Gamble's Pantene Pro-V Web site:
http://dyanamales.com/panteenanalysis.pdf
Project: New campaign for Pantene Pro V: Big Hair
Prepared by: Heather Lynn Date: 10/28/08
Approved by: Client Date: 10/28/08
Background:
A Swiss drug company founded Pantene in 1947. The product was sold exclusively in department and drug stores in European countries only until 1983. In 1985 the brand was brought into the United States and Canada. By 1995 Pantene was the best selling hair product in the world. Pantene Pro- V creates a line of hair care products that transforms dull, dry hair into healthy, shiny hair. The product is known worldwide and is found to be easily affordable.
The Objective:
The ad should make the consumer feel sexy in his/her hair. The product is easy to use and is affordable for the consumer. The ad should address why the consumer needs to buy the Pantene product over any other hair product.
Target Audience:
The ad is targeted to women who are fashion conscious and are concerned with looking attractive. The Pantene brand is geared toward smaller families with larger incomes. The products are more expensive than that of their competitors. So families that are large and have a small income may chose to purchase cheaper hair products. The products does target other groups of people besides women, such as men and other ethnicities.
Most Important Thing to Say:
The most important thing we want to say is that by using our product your hair will be more healthy and your hair will shine. When using certain products offered by Pantene, each individual one comes with special tweaks to give the consumer volume, strength, straightening capability, or de-frizz.
Rational and Emotional Reasons:
Attractive
Beautiful
Shiny hair
Healthy hair
Transform dull, dry hair
Confidence
Responses from others
Mandatory Elements:
The brand offers shampoos and conditioners that will rejuvenate hair follicles to help the consumer to continue to have healthy, shiny hair without having to switch brands continuously. The brand is well known throughout the world and should be able touch every target market so that every consumer is able to relate to the advertisement.
Schedule:
From the creative team we need
1.) Sketch Ideas for the advertisement
a.) Media, size, color, and text
2.) Client Presentation
3.) Material delivered to publication
Citation:
Males, D (2003, December 4). Retrieved October 28, 2008, from Proctor & Gamble's Pantene Pro-V Web site:
http://dyanamales.com/panteenanalysis.pdf
Thursday, October 2, 2008
Out of Home Advertising
One of my favorite billboards is the one for Golden Corral. This ad has a picture of a spoon with corn in it. It is a simple ad, but it reminds me of how yummy their food is and it brings back memories from the past. My father used to take me and my sister almost every Sunday to eat breakfast or brunch there on the weekends. So every time I see the billboard I think of my dad waking us up so early to go get some food. The ad somewhat has a country cooking feel to it. I always think of how fluffy and tasty their bread is as well. When I see their ad while riding down the highway, I begin to get hungry for some of their breakfast cooking. Sometimes immediately I want to find the nearest one, but I quickly remind myself of how I do not need all that food!!
Thursday, September 25, 2008
Positioning: Flat Earth
I agree with the way Flat Earth has positioned their brand. Through the commercial frequently shown on television, a viewer will interpret the ad as being directed towards people who are concerned with being healthy. This is true. The consumer may get the overall point of the brand, but what most do not see is the advantages of buying this brand over another. The ad shows a women chasing after a pig who will then lead her to these chips. The woman begins to taste them casually and nods her head slightly saying to herself "Mmmmm.... these are so tasty." The chips have a half serving of vegetables in every ounce and taste good to the consumer. Many women are focused on eating healthier because as they are approaching an older age, being healthy is a main concern.
The one thing I would change about their positioning is to target their brand not just to women, but to everyone, especially college students. The chips are not greasy like most are, so students do not need to worry about wiping their hands on their nice clothes. Also it provides another healthy alternative to fruits and vegetables when you are on the run. I think that their commercial was very cute with the pig. I wanted to take him home as a pet. I enjoyed watching the commercial it made me happy and bubbly. I really wanted some pita chips after watching it.
Being a college student I am always looking for something quick to eat while I am on the go. I find myself eating a bunch of pita chips. I enjoy the taste and some are pretty healthy for you. I have tried Flat Earth and I believe their pits chips are some of the best out there. After watching their commercial, I am more aware of their specific qualities that I did not know of before hand. I believe that if they are going to target their brand to college students they need to do more advertising to that market. There are plenty of college aged students just like me who need something healthy and quick to eat while they rush from class to class. They should put up chip stands at colleges worldwide and show ads that portray college students snacking on a pack of their chips.
The one thing I would change about their positioning is to target their brand not just to women, but to everyone, especially college students. The chips are not greasy like most are, so students do not need to worry about wiping their hands on their nice clothes. Also it provides another healthy alternative to fruits and vegetables when you are on the run. I think that their commercial was very cute with the pig. I wanted to take him home as a pet. I enjoyed watching the commercial it made me happy and bubbly. I really wanted some pita chips after watching it.
Being a college student I am always looking for something quick to eat while I am on the go. I find myself eating a bunch of pita chips. I enjoy the taste and some are pretty healthy for you. I have tried Flat Earth and I believe their pits chips are some of the best out there. After watching their commercial, I am more aware of their specific qualities that I did not know of before hand. I believe that if they are going to target their brand to college students they need to do more advertising to that market. There are plenty of college aged students just like me who need something healthy and quick to eat while they rush from class to class. They should put up chip stands at colleges worldwide and show ads that portray college students snacking on a pack of their chips.
Thursday, September 4, 2008
Brand Identity: American Eagle
When I hear the name American Eagle many images and charities come to mind. I think of their clothes being of a moderate price level; not too expensive and not way cheap. I think of the charity events the AE Foundation supports such as Jumpstart and Big Brothers, Big Sisters. Many consumers think of the logo of the eagle when they hear American Eagle. I the cluster of letters that represent their name, AEO, is the picture my mind paints. Also I think of all the sub-brands that the company has. The core name most people know is American Eagle Outfitters, but the company also has Aerie (dorm and lounge wear for girls), 77 kids (for little ones), and Martin + Osa (sophisticated apparel, high price level). I love what AE stands for and what they do to give back to th community and consumers around their locations.
When I asked my family what AE meant to them or what they thought of when they heard the name I got tons of responses. My step-dad said " Where my money always goes and those dang blue bags." I had to laugh to myself because he was so right. They are known for their big/small blue bags with the name American Eagle Outfitters and the eagle displayed large on front and back. My mom said she thinks about the quality of their jeans and how well they fit. I always go to AE to buy jeans because I know my size in that store and I know that they will always fit just the way I want them to. My sister said she liked their return policy. I do agree with her on that. Their policy is one of the best around! Returning items at any store is a breeze and easy to take care of on a lunch break.
American Eagle is a brand known worldwide for its basic t-shirt and jeans style. Over the years they have changed their look along with society. People know this brand for their quality goods and reliable jean fits. The brand offers reasonable prices for their clothes and accessories, but also have another option for those who are willing to pay a higher price for their apparel.
When I asked my family what AE meant to them or what they thought of when they heard the name I got tons of responses. My step-dad said " Where my money always goes and those dang blue bags." I had to laugh to myself because he was so right. They are known for their big/small blue bags with the name American Eagle Outfitters and the eagle displayed large on front and back. My mom said she thinks about the quality of their jeans and how well they fit. I always go to AE to buy jeans because I know my size in that store and I know that they will always fit just the way I want them to. My sister said she liked their return policy. I do agree with her on that. Their policy is one of the best around! Returning items at any store is a breeze and easy to take care of on a lunch break.
American Eagle is a brand known worldwide for its basic t-shirt and jeans style. Over the years they have changed their look along with society. People know this brand for their quality goods and reliable jean fits. The brand offers reasonable prices for their clothes and accessories, but also have another option for those who are willing to pay a higher price for their apparel.
Wednesday, August 27, 2008
Top Ten Ad Agencies
Top Ten Ad Agencies: (2003)
1.) J. Walter Thompson
2.) Leo Burnett Worldwide
3.) McCann Erickson Worldwide
4.) BBDO Worldwide
5.) Grey Worldwide
6.) DDB Worldwide
7.) Ogilvy & Mather Worldwide
8.) Foote, Cone, & Belding Worldwide
9.) Y&R Advertising
10.) Publicis Worldwide
My favorite ad agency was Leo Burnett. Their website was very interesting to play around with and their work was intriguing. BBDO's commercial with Justin Timberlake getting pulled by a magnetic force "Pepsi " I thought was clever and very funny. I enjoyed watching him get pulled on the ground all over the town and ending up in a girls back yard. Then the dad takes a sip and hits him in the head with a flying object. The other ad agency that I really enjoyed was Grey Worldwide. The homepage was so cute with the little alien type figures talking in tiny grunts. On Grey's site they had very interesting ads. The one I found most interesting was a picture of a mans body with the shape of a pig inside trying to pop out of his stomach. What I gathered from the picture was that the guy was a pig on the inside. I found that really funny. Another ad by the same company was by Pantene showing a little girl cutting off her dolly hair to give to her mother/grandmother who lost her hair. It was sad and very happy at the same time. I enjoyed watching the work that the companies above had to show. When watching television I take note of some of the commercials/advertisements that I really enjoy and some of them I found on the ad agencies websites. I had no idea who was behind the work of some of the advertisements shown on t.v.
1.) J. Walter Thompson
2.) Leo Burnett Worldwide
3.) McCann Erickson Worldwide
4.) BBDO Worldwide
5.) Grey Worldwide
6.) DDB Worldwide
7.) Ogilvy & Mather Worldwide
8.) Foote, Cone, & Belding Worldwide
9.) Y&R Advertising
10.) Publicis Worldwide
My favorite ad agency was Leo Burnett. Their website was very interesting to play around with and their work was intriguing. BBDO's commercial with Justin Timberlake getting pulled by a magnetic force "Pepsi " I thought was clever and very funny. I enjoyed watching him get pulled on the ground all over the town and ending up in a girls back yard. Then the dad takes a sip and hits him in the head with a flying object. The other ad agency that I really enjoyed was Grey Worldwide. The homepage was so cute with the little alien type figures talking in tiny grunts. On Grey's site they had very interesting ads. The one I found most interesting was a picture of a mans body with the shape of a pig inside trying to pop out of his stomach. What I gathered from the picture was that the guy was a pig on the inside. I found that really funny. Another ad by the same company was by Pantene showing a little girl cutting off her dolly hair to give to her mother/grandmother who lost her hair. It was sad and very happy at the same time. I enjoyed watching the work that the companies above had to show. When watching television I take note of some of the commercials/advertisements that I really enjoy and some of them I found on the ad agencies websites. I had no idea who was behind the work of some of the advertisements shown on t.v.
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